Generate campaign-tagged URLs for Google Analytics tracking. Build, preview, and manage UTM links in seconds.
UTM (Urchin Tracking Module) parameters are tags added to the end of a URL that help Google Analytics and other analytics tools track where your website traffic comes from. When someone clicks a UTM-tagged link, the parameters are sent to your analytics platform, giving you detailed data about which campaigns, channels, and content are driving results. A UTM builder simplifies the process of creating these tagged URLs correctly.
utm_source identifies the platform sending traffic (e.g., google, facebook, newsletter). utm_medium describes the marketing channel type (e.g., cpc, email, social). utm_campaign names the specific campaign (e.g., spring_sale). utm_term (optional) tracks paid search keywords. utm_content (optional) differentiates similar links in the same campaign, such as two different banner ads pointing to the same page.
Use lowercase for all UTM values to avoid duplicate entries in analytics. Be consistent with naming conventions across campaigns. Use underscores instead of spaces. Never add UTM parameters to internal links on your own website, as this will overwrite the original source data. Always tag links in emails, social media posts, and paid ads for accurate campaign attribution.
In Google Analytics 4 (GA4), UTM data appears under Acquisition reports. utm_source maps to "Session source," utm_medium to "Session medium," and utm_campaign to "Session campaign." You can create custom reports combining these dimensions with metrics like conversions and revenue to measure campaign ROI. Our free UTM link generator ensures your URLs are correctly formatted for accurate tracking.
This campaign URL builder works entirely in your browser with no server-side processing. Your URLs and campaign data stay private. Features like bulk generation, persistent history with localStorage, and CSV export make it ideal for marketers managing multiple campaigns. No signup or login required.
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