Generate JSON-LD structured data for Google rich results. Choose from 10 schema types and get valid markup instantly.
Schema markup (also called structured data) is a standardized vocabulary defined by Schema.org that helps search engines understand the content on your web pages. When you add JSON-LD structured data to your HTML, you give Google, Bing, and other search engines explicit signals about what your page is about.
This can unlock rich results in Google Search, including:
Pages with rich results typically see 20-30% higher click-through rates compared to standard listings. JSON-LD is Google's recommended format for structured data because it is easy to implement (just paste a script tag in your HTML head) and does not interfere with your page's visible content.
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Get the Playbook - $9JSON-LD (JavaScript Object Notation for Linked Data) is a method of embedding structured data using a script tag in your HTML. Unlike Microdata, which requires adding attributes to your existing HTML elements, JSON-LD is a standalone block that does not affect your page layout. Google officially recommends JSON-LD as the preferred format for structured data markup.
Google supports rich results for dozens of schema types including Article, FAQ, HowTo, Product, Recipe, Event, LocalBusiness, and BreadcrumbList. Our schema markup generator supports all of these popular types. Each type can unlock different visual enhancements in search results, from star ratings to step-by-step instructions.
Click the "Copy" button to copy the JSON-LD code, then paste it inside a <script type="application/ld+json"> tag in the <head> section of your HTML page. If you use WordPress, plugins like Yoast SEO or RankMath can help you add structured data through their interface.
Use Google's Rich Results Test tool to validate your structured data. Our generator includes a direct link to the test tool. You can also use Google Search Console's "Enhancements" report to monitor how Google interprets your structured data over time and identify any errors.
Schema markup is not a direct ranking factor, but it can significantly improve your visibility in search results through rich snippets. Rich results often have higher click-through rates, which can indirectly benefit your SEO performance. At minimum, structured data helps search engines understand your content better, which supports overall search presence.